[get lit]
I took a wine class in college. And before you ask, yes, we did taste wine. We also learned about chemistry, terroir, distribution, marketing, and so much more. Please ask me about it, Iād love to talk about it.
For one of our projects, we were asked to propose a wine brand tailored to millennials (although I would be SO attracted to this wine).
Insight: Millennials love to read, and they love to drink wine.
Idea: A wine designed to be enjoyed with your favorite books.
Branding