The ask: Create a video-based campaign that will get people in Miami to visit Ikea.

Insight: People like to try on clothes before they buy them, why not try out furniture?

So we asked... “What if home was just a showroom away?”

Big Idea: Ikea lets you try before you buy.

Art Directors: Ashley Sewall, Maria Angelica Petit, Ivy Coaxum-Maddox