Almost Home
Ask: Create a TV spot and TikTok campaign that will get people in Miami to visit Ikea.
Insight: Ikea showrooms are so good, customers might forget they aren’t at home.
Idea: Encouraging customers take their furniture shopping to new heights by “playing house” in Ikea showrooms.
Client: Ikea
Role: Art Director
Concept ideation, social media concepting, video editing, copywriting
TV Spot
Additional Storyboards
TikToks
Creds: Maria Angelica Petit (AD/Social), Ivy Coaxum-Maddox (AD),Gabrielle Standfield (AD)