Body Text
Ask: Create a type-led idea that explores diverse reading habits and the changing nature of reading and how typography can help us experience stories, ideas, and information in new, meaningful ways.
Insight: When readers choose to tattoo a quote from classic literature, they’re not just honoring the story, they’re choosing how it will look and feel forever.
Idea: The Body Text Exhibit: Telling stories through the quotes people choose to tattoo on their bodies.
Clients: Monotype and Penguin Random House
Role: Art Director/Copywriter
Concept ideation, case study video editing, visual direction, copywriting
An exhibit at the Tate Modern showing tattooed quotes from classic books that form full chapters as visitors walk through the exhibit.
The Body Text Exhibit
The Book
A book of PRH authors and quotes from their classic books in different Monotype fonts people can get tattooed at the Body Text exhibit.
Available for Body Text Exhibit visitors who don’t want to commit to a tattoo.
Temporary Tattoos
Out of Home
Creds: Maria Angelica Petit (AD/GD), Ivy Coaxum-Maddox (AD), Julia Foley (AD)