The Great Assist
*Not just student spec work. This campaign was implemented internally at the 2026 FIFA World Cup!
Brief: Create a campaign to motivate and engage FIFA staff and volunteers throughout the 2026 World Cup, while driving them to download and consistently use The Great Assist App: FIFA’s staff and volunteer recognition app.
Insight: While fans get a halftime, the people behind the game never do.
Idea: We transformed recognition into entertainment, turning the app into employees/ Halftime, a feel-good experience they would actually want to engage with.
Client: FIFA World Cup 2026
Role: Art Director
Concept ideation, art direction, graphic design *see stars
Video Assets
Posters
Additional Assets
We compiled additional materials for them, including a welcome basket with postcards for each host city, stickers, and a newsletter.
Short-Form Content
Creds: Hurricane House
(UMiami Advertising Campaigns Class)