The Great Assist
Brief: Create a campaign to motivate and engage FIFA staff and volunteers throughout the 2026 World Cup, while driving them to download and consistently use The Great Assist App: FIFA’s staff and volunteer recognition app.
Insight: While fans get a halftime, the people behind the game never do. Recognition becomes an afterthought.
Idea: We transformed recognition into entertainment, turning the app into a feel-good experience employees would actually want to engage with.
Client: FIFA World Cup 2026
Role: Art Director
Concept ideation, graphic design, script writing, storyboarding
Video Assets
Posters
Additional Assets
We compiled additional materials for them, including a welcome basket with postcards for each host city and a newsletter.
Creds: Hurricane House
(UMiami Advertising Campaigns Class)